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Diageo & Positive Planet Publish Case Study Exploring Financial Education to Women in China

BEIJING, CHINA. April 22nd, 2016 - Diageo and financial-inclusion NGO Positive Planet are pleased to announce the publication of the case study, “Banking on Women: Financial Education in Rural China”. The paper explores the development, challenges, and strengths of the women’s empowerment project known as Banking on Women (BoW), which the two groups have collaborated on since late 2013. The three-year pilot program uses financial education as a vehicle to provide social and economic mobility for women in China’s Ningxia Autonomous Region. Comparatively restrictive local culture and customs in this region often impede women’s opportunities. By gaining skills in managing their business and household finances, the women increase their social status in the household and community.
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